Saturday, March 1, 2008

The Automotive Industry, Interactive Games & Advertising

Ferrari have announced an alliance with SCEE which means that finally you can drive a Ferrari in Gran Turismo! More importantly it underlines how seriously the automotive manufacturers are about leveraging an ever growing audience. With 45 million copies of the game sold its a bit of a no brainer that a marque like Ferrari is now involved.

Licensing has traditionally been a complex area Advergaming and Sponsorships is a great article which talks about all aspects of in-game advertisement and sponsorships in particular the section titled A Gray Line: Licensing vs. Advertising.

Nissan North America and microsoft recently announced expansion plans to a long term partnership which originally involved integrating the xbox 360 platform into a concept car called the URGE.

The partnership now extends to microsoft Digital Advertising Solutions platforms such as; Windows live, MSN, live Search, Xbox and Windows mobile. Nissan are the primary sponsor of Forza 2 Motorsport for xbox 360 and are co-sponsoring Open for Design program.

Ford announced earlier this year their plans for an advergame called Ford Bold Moves Street racing". Fords advergame strategy carries a greater amount of risk than the product placement approach taken by Nissan and Ferrari and will be interesting to see how it all pans out. My money is on Nissan and Ferrari doing very well and Fords strategy falling flat. And its not only my personal opinion. Gamespot reviews arent very favourable with ratings of bad to poor for the various platforms (Xbox 360, PC etc) which bodes very poorly for Ford. To quote a review: When people complain about racing games because they are boring, Ford Bold Moves is exactly the kind of game they are talking about.

Risky indeed.

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Hurricane Alpha is Coming

So often we look at the past disasters and call them the worst ever in human history, once in a lifetime calamities which can never be topped. Yet these disasters are always topped, in fact so often that it makes you wonder what is next. So far in the 2005 hurricane Season we have seen hurricane Katrina the fifth most powerful hurricane in US history and appears to end up the most expensive too. Then came Rita, oh vrrrita, a beautiful storm from meteorological standpoint and caught all on tape in 4D by NASAs new super computer radar system. She was recorded as the number three most powerful hurricane in united States history.

Just when you thought it was safe to live next to the water again we have hurricane Alpha on the way, which in itself makes history as it means we ran out of hurricane names this 2005 hurricane Season. But we must not for one-minute laugh about this hurricane, as it could be an incredible system if it gets into the gulf of mexico. The water surface temperatures are still quite warm and that is all we need right now. But Mother Natures records are meant to be broken and break them she will. Could Alpha really be the father of all Hurricanes?

Hurricane Alpha is coming, like it or not is on its way as predicted, lets hope it does not hit those warm waters. Alpha is in the atlantic and Advancing, as he awaits above average ambient atmospheric acclimation. Think on it.

"Lance Winslow" - online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance in the online Think Tank and solve the problems of the world; www.WorldThinkTank.net/

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The Benefit of Yoga - Fight or Flight?

medical conditions can be vastly improved through the benefit of yoga. Yoga can lessen the negative effects of such conditions as lung disease, Parkinson's, insomnia, high blood pressure multiple sclerosis, and even joint pain. The benefit of yoga is being recognized today as a viable alternative not only by the yoga community, but by many medical doctors.

Stress is the leading cause in many illnesses today. An astonishing factor in today's world is noted by the Surgeon General who estimates that "80 percent of the people who die of non traumatic causes actually die of stress diseases". In this fast paced world, it is little wonder that people are turning to alternative solutions.

The use of the benefit of yoga is just one such solution. Since stress is developed in the mind, it is only natural that conditions such as depression, anxiety, obsessive-compulsive disorder, several auto-immune diseases, some types of diabetes mellitius, some cardio-vascular diseases, and irritable bowel syndrome would be at the forefront of human conditions and the quality of life today.

Outside stress is reflected in the reaction of our nervous system. The input stimuli, known as "Fight or flight" affects both our metabolism and well being. When faced with danger, whether real or imagined, the mind prepares the body for execution of one of these two conditions. Manifestation is in the form of increased heart rate, higher blood pressure, and the shutting down of unnecessary bodily functions, such as digestion. All systems are focused on one of two things - either "flight" or "fight." Breathing becomes shallow, muscles tense in anticipation of action, and blood flow to vital organs is decreased. The digestive and elimination process shuts down. This can be a good thing - our body is prepared to defend itself.

However, problems arise when this condition is long term. The "flight or fight" scenario is only meant to be a very short term event. One can see that long term exposure to this situation will have very adverse effects on the body. Yoga can change that.

In nature, the countermeasure for "fight or flight" is known as the "relaxation response" or parasympathetic nervous system. The main nerves of the parasympathetic system are the tenth cranial nerves, or the vagus nerves. They originate in the medulla oblongata. Parasympathetic stimulation causes a slowing down of the heartbeat, lowering of blood pressure, increased blood flow to the skin and viscera, and peristalsis of the GI tract - the exact opposite of "fight or Flight" symptoms. Yoga induces this response by teaching the pupil to breathe deeply and relax muscles. The benefit of yoga is clear. The body recovers faster, and the harmful effects of stress are reduced.

Yoga subscribes to the theory that by using breathing and relaxation techniques, the harmful effects of stress on the body can be eliminated, or at the very least greatly reduced. through meditation and calming of the spirit, yoga teaches us to face the situation of "fight or flight" from a threat to a challenge. One is able through practice to focus on finding a solution, rather than creating an immediate response to the stimuli. One learns to be proactive, and take care of the stressors in their lives.

The benefit of yoga is undeniable. By utilizing the techniques of this ancient practice, anyone can achieve the balance and harmony so needed in their lives. Remember, however, that just one thing is not the solution to all of life's problems. By combining yoga with the miracles of modern medicine and traditional healing remedies, the average person in today's world will enjoy a longer, happier life.

Alden Smith is a published and award winning author who has built the website http://www.benefitofyoga.blogspot.com to inform and educate the person wishing to learn more about the benefit of yoga.

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